Yoo-Hoo, Mrs. Goldberg

“...Yoo-Hoo, Mrs. Goldberg” stands as an important and fascinating look at a cultural and entertainment phenomenon...",
William Wolf, New York Calling

"...a rousing portrait of Berg... an inspirational look at one of the key pioneers in both radio and TV..." Rochester City News

"...Gertrude Berg herself probably could not have made a better documentary of her life and her creations than YOO-HOO, MRS. GOLDBERG..."
Mark R. Leeper, FliXER

"Yoo-Hoo, Mrs. Goldberg" winner of the Audience Prize for Short Documentary at both the San Diego Jewish Film Festival & Seattle Jewish Film Festival

Before The Cosby Show, The Jeffersons, Good Times, or even I Love Lucy, there was The Goldbergs. Yet most likely you have never heard of this show. From 1929 until 1955 The Goldbergs was one of the most popular shows on radio and television. At the center of the show was Gertrude Berg, or as most of the country knew her Molly Goldberg. Each week Molly would come into our homes dispensing advice with exasperation love and wisdom while nurturing her family.

From the award-winning producer and director of The Life and Times of Hank Greenberg and producer of Partisans of Vilna, comes a new documentary on America's favorite radio and television personality. Yoo-Hoo, Mrs. Goldberg is a ninety-minute documentary on an American Jewish heroine who emerged during the most difficult years for American Jews.

Screened for audiences at the Museum of Radio and Television in New York and at the Washington, Rockland, and San Francisco Jewish Film Festivals, the work-in-progress of the film explores how, by drawing from her cultural heritage and the events of the day, Gertrude Berg pioneered a new medium.

The Ciesla Foundation, a Washington, DC based 501(c)(3) under the direction of filmmaker Aviva Kempner, proudly presents this work as a continuation of its mission to produce films about under known Jewish heroes. You can help introduce future generations to the adored Molly Goldberg through a tax-deductible contribution or by hosting a parlor party screening with Aviva Kempner. Please visit our contribute page for more information.